Cookie Policy
Last Updated: 8 July 2026
1. Introduction
This Cookie Policy explains how Mtvhell LTD ("we", "us", or "our") uses cookies and similar tracking technologies on our website at Mtvhell.com (the "Website"). It explains what these technologies are, why we use them, and your rights to control their use.
By continuing to browse or use our Website, you agree to the placement of cookies and similar technologies as described in this policy, unless you have adjusted your browser settings to refuse cookies.
This Cookie Policy should be read together with our Privacy Policy, which governs our processing of personal data more generally.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the owners of the site.
Cookies can be categorised in different ways:
2.1 By Duration
- Session Cookies: These are temporary cookies that remain on your device until you leave our Website or close your browser. They are deleted automatically when your browsing session ends.
- Persistent Cookies: These remain on your device for a set period of time or until you delete them. They are used to remember your preferences for future visits.
2.2 By Origin
- First-Party Cookies: These are set by the Website you are visiting (in this case, Mtvhell.com) and can only be read by that Website.
- Third-Party Cookies: These are set by a Mtvhell other than the one you are visiting. They are commonly used for advertising, analytics, and embedded content.
2.3 By Purpose
- Essential Cookies: Necessary for the Website to function properly
- Performance/Analytics Cookies: Help us understand how visitors interact with our Website
- Functional Cookies: Enable enhanced functionality and personalisation
- Targeting/Advertising Cookies: Used to deliver relevant advertisements
3. Cookies We Use
We use the following categories of cookies on our Website:
3.1 Essential Cookies
These cookies are strictly necessary for the operation of our Website and cannot be disabled in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
Examples:
- Session Management: Maintains your session state as you navigate between pages
- Security: Protects against cross-site request forgery (CSRF) attacks
- Load Balancing: Distributes traffic across servers to ensure optimal performance
- Cookie Consent: Remembers your cookie preferences
Legal Basis: Legitimate interest in providing a functional and secure Website
3.2 Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the site.
Examples:
- Google Analytics: We use Google Analytics to understand how visitors interact with our Website. Google Analytics sets cookies that collect information about your visit, including pages viewed, time spent on site, and referral source.
- Page Performance: Tracks page load times and identifies technical issues
- Error Tracking: Monitors and logs errors to improve Website stability
Data Collected: IP address (anonymised), browser type, operating system, device type, pages visited, time on page, referral URL, click patterns
Retention Period: 26 months for Google Analytics data
Legal Basis: Legitimate interest in improving our Website and user experience
Third-Party Privacy Policy: Google Privacy Policy
3.3 Functional Cookies
These cookies enable the Website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.
Examples:
- Language Preferences: Remembers your preferred language setting
- Accessibility Settings: Stores your accessibility preferences (e.g., text size, contrast)
- Video Players: Remembers volume level and playback quality preferences
- Form Autocomplete: Remembers information you've entered in forms (where you've consented)
Legal Basis: Consent or legitimate interest in providing enhanced user experience
3.4 Targeting and Advertising Cookies
These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.
Current Status: We do not currently use targeting or advertising cookies on our Website. However, we may implement such cookies in the future and will update this policy accordingly.
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and so on.
4.1 Third-Party Services We Use
- Google Analytics: For website analytics and performance monitoring
- Font Services: Google Fonts for typography (may set cookies for font caching)
- Security Services: Cloudflare for DDoS protection and security (sets cookies for security purposes)
- Email Marketing: Mailchimp or similar services for newsletter subscriptions (if you subscribe)
- Social Media: Embedded content from LinkedIn, Twitter, or other platforms (only if you interact with such content)
We recommend reviewing the privacy policies of these third-party services to understand their cookie practices.
5. How Long We Keep Cookies
The length of time a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie:
- Session Cookies: Expire when you close your browser (typically within 24 hours)
- Persistent Cookies: Remain until they expire or are deleted. Our persistent cookies typically expire between 30 days and 2 years, depending on their purpose
6. Managing Your Cookie Preferences
You have several options to manage and control cookies:
6.1 Cookie Consent Tool
When you first visit our Website, you will be presented with a cookie consent banner. You can:
- Accept all cookies
- Reject non-essential cookies
- Customise your preferences by category
- Change your preferences at any time by clicking the "Cookie Settings" link in our website footer
6.2 Browser Controls
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies (though this may impair website functionality)
- Block third-party cookies only
- Delete cookies when you close your browser
- Delete cookies manually at any time
Browser-Specific Instructions:
- Google Chrome: Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies
6.3 Mobile Devices
On mobile devices, you can manage cookies through your browser settings or device settings:
- iOS (Safari): Settings > Safari > Privacy & Security
- Android (Chrome): Chrome menu > Settings > Site settings > Cookies
6.4 Opt-Out of Analytics
You can opt out of Google Analytics tracking by:
- Installing the Google Analytics Opt-out Browser Add-on
- Adjusting your cookie preferences on our Website
6.5 Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want to be tracked. However, there is no uniform standard for responding to Do Not Track signals, and we do not currently alter our practices when we receive such signals.
7. Impact of Disabling Cookies
If you choose to disable or reject cookies, please note that some features of our Website may not function properly or may be unavailable. Specifically:
- You may need to re-enter information on each visit
- Personalised features will not be available
- Some pages may not display correctly
- Security features may be impaired
- Analytics data will be incomplete, limiting our ability to improve the Website
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business operations. We will notify you of any material changes by:
- Posting the updated policy on our Website
- Updating the "Last Updated" date
- Obtaining fresh consent where required by law
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
9. International Transfers
Some of the third-party services we use (such as Google Analytics) may transfer data to countries outside the United Kingdom. Where such transfers occur, we ensure appropriate safeguards are in place, including:
- Standard contractual clauses approved by the UK Information Commissioner's Office
- Adequacy decisions by the UK government
- Data Privacy Framework certifications (for US-based services)
10. Contact Us
If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:
Mtvhell LTD
12 Park Cres
Manchester M14 5RE
United Kingdom
Email: [email protected]
Telephone: +44 7368 256270
Office Hours: Monday to Friday, 9:00 AM to 6:00 PM
Saturday: 10:00 AM to 2:00 PM (by appointment)
11. Further Information
For more information about cookies and how to manage them, visit:
This Cookie Policy was last updated on 8 July 2026.